Can business be a force for good, restoring society and the environment, providing solutions that genuinely help rather than hurt?
Ought business to be striving for more than just limiting its harm?
I think we intuitively know it can, yet it requires courage to break rank from the mainstream approach to business.
The prevailing business paradigm of maximization, monoculture, self-interest and short-termism is weakening its own resilience, in turn sowing the seeds of its own demise. Our prevalent business concepts, values, perceptions and practices are being disrupted and systemically challenged. This ‘perfect storm’ of crises provides the perfect situation for individuals and organisations to retrench (clinging fearfully to outdated mindsets) or transform (embracing new ways of operating). For those able to adapt in these volatile times, they face nothing less than a shift to a new business paradigm; a way forward that seeks to enhance life on Earth rather than…
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