Sustainability as an add-on

3 06 2013

Keep the game, change the rules

In my last post I discussed the sentence “We’ve added sustainability to our mission statement”, which I’ve heard quite some times already. I’d like to continue where I stopped last time. Besides the discussion on whether or not a mission statement is a useful instrument, there’s a big problem with what I call “sustainability as an add-on”.

Sustainability at the core of your business plan

The problem with adding something to your business model is that you can also (and almost as easily) remove it again. This is something that you can see happen over and over again with companies and organisations that are facing a crisis. These companies often remove the things they’ve added last, in order to get their focus back on the core-business, in the hope this will end the problems they’re facing.

It won’t. And more important, by acting like this, employees and customers will stop…

View original post 270 more words

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