From value driven to purpose driven entrepreneurship

23 04 2013

This resonated with me. Great post!

Keep the game, change the rules

With business becoming more and more aware of their social and ecological responsibilities, we’re breeding a new type of entrepreneur. Where most companies are struggling hard with this thing called value-driven entrepreneurship, more and more people are getting interested in what is called purpose-driven entrepreneurship.

purpose-driven entrepreneurship

What is purpose-driven entrepreneurship? Basically it’s what I’ve been writing about on this blog. It’s what Seth GodinSteve Farber, Simon Sinek, TED and everyone else who’s trying to put his finger on “the new entrepreneurship” is talking about.

The most difficult thing about being purpose-driven is to define it. As Simon Sinek wrote beautifully: Purpose can not be rationalized.

A true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is…

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One response

30 04 2013
Purpose-Driven Marketing: How One Small Business Is Getting It Done! « MyBrandGPS

[…] From value driven to purpose driven entrepreneurship ( […]

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