Only 13% of businesses have a blog!

15 04 2013

success recipes for solopreneurs

This is a truly shocking statistic! I got this from an infographic done by Sarah Arrow about social media and small businesses.

One of the reasons why this is shocking is because it is a complete wasted opportunity. This is a vast area that is comparatively easy to implement that is just not happening.

In spite of a blog being classed as ‘technology’, it is not really that complicated. Many small businesses are quite happy to go onto Facebook and mess about with groups and pages, but they baulk at the word ‘blog’ because it sounds too hard to cope with.

Really there’s not much difference between a Facebook page and a blog. They should contain more or less the same information, but they will have different audiences. That’s why you should have a presence on all kinds of social media, because different people hang out on them and…

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