Business writing – the good, the bad and the ugly

22 03 2013

I do a lot of business writing (and re-writing) in my 9-to-5 job. This is a great and simple guide to how it’s done.

Word Smiths

Professional business writers read a lot, and they read reports, emails and even posters or notices actively. This means that they look at anything with a IMG_0443critical eye and decide whether it is good or bad.  If they decide a piece of writing is good, they anlyse what is it that makes it good (or effective or successful or enjoyable to read). If they decide a piece of writing is bad, they analyse what is it that makes it bad (or unsuccessful or boring or irritating to read). If something fails as a document, I will often try to work out how it could
be improved.

The picture above shows a notice that appears in the bathrooms of a leading hotel chain. What a mouth full! I think it would be much quicker and simpler to say something like:

This bath has been treated with a non-slip surface. But please…

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