The future of business – a new paradigm inspired by and in harmony with nature

13 02 2013

The Nature of Business

The economic, social and environmental volatility now facing business means organizations having to operate in a dynamically transforming landscape.

The nature of change itself is transforming. Organizations are now increasingly exposed to dynamic change: change upon change upon change – while dealing with one change, another affects us, then another, and so on. This dynamic change upsets the traditional mechanistic business paradigm we have been working to over the last few decades.

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Paradoxically, inspiration for the current pressing challenges is all around us in nature. Nature has been dealing with dynamic change for over 3.8bn years, and the more we explore nature’s ways the more we find inspiration for operating in a dynamically changing business environment.

Our understanding of nature has evolved over the last few decades, from viewing it as a battleground of competition to one of dynamic non-equilibrium, where an order within chaos prevails due to unwritten natural…

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