How Kiwis preferring rugby to soccer shows why sustainability awards may not be such a good idea

14 11 2012

Everyone should read David’s blog. He gets it!

It makes perfect sense

Why the hell hasn’t business sustainability hasn’t taken off?

It’s a much more efficient and cheaper way to do business, it improves market appeal, it keeps damn near all the stakeholders happy and if that’s not enough; by ensuring long term viability it even makes a business more valuable. On the other hand the status quo only works for a very few people, and even they’re facing problems – does “global economic crisis” sound familiar? In the past six years our national debt has risen nearly 56% from $184bn to $256bn, yet unemployment has risen from 3.8% to 7.3%, and would probably be higher if it wasn’t for the Christchurch rebuild. This may be one of the reasons that the number of New Zealanders taking antidepressants has doubled over the same period. In the mean time, the best way we can come up with to earn export dollars is…

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