What a Little Black Dress Can Teach Brand Managers About Social Media Marketing

8 11 2012

Anna Rydne Communicate (your) Skills

Social Media is the new black. A worn out phrase, yet it expresses the zeitgeist.

Social Media is a trusted media today, it’s not a fad. Today it’s as necessary in a brand manager’s marketing mix as the little black dress is in any womans wardrobe.

But the similarities don’t end there. Let me explain:

According to Wikipedia, fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel, intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral color. Its ubiquity is such that it is often simply referred to as the “LBD”.

As a dress person myself, I totally think the black dress should be the basic in every womans wardrobe. If a woman would be allowed to one piece of clothing only, she should go for the black dress. A black dress has saved…

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