8 Reasons Why You Need a Social Media Whisperer in Your Marketing Team

6 11 2012

Anna Rydne Communicate (your) Skills

Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field.

What is a social media whisperer?

A whisperer is the word for someone skilled in taming wild animals. For example, as a child I wanted to be a chimp whisperer. (For the record, the dream didn’t came true).

A social media-, or data-, whisperer does the same thing, but for data. “A Data Whisperer is a person who is able to tame and control wild data, using the appropriate tools and techniques to turn it into useful information for business success”, David Binkley writes at smartdatacollective.com.

Social Media Managers can’t just send out their own content anymore: they have to engage the crowd, ask them questions, listen and create the content clients…

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