How to make sustainability relevant to people who drive Toyotas, listen to the Edge and worry about their mortgage.

5 09 2012

Wish I could like this twice (or maybe three times)…but I can’t, so I’ve done the next best thing – liked, followed and reblogged. Great post!

It makes perfect sense

A lot of people see us greeniesas a little out of touch with reality, anti-progress, overly PC and even a little weak and effeminate. Others are somewhat less charitable, believing that the green movement is a direct attack on their lifestyle and that climate change is a scam. None of which would really matter if sustainability wasn’t perceived as being a green issue, and therefore tarred with the same brush so the most important issue facing humanity is, at best, not being taken particularly seriously.

The only thing is, most people are actually a lot greener than anyone (including themselves) realises, so there’s no reason that sustainability shouldn’t take off.

First though, we need to make sustainability personal and relevant

Right now, like most people in NZ, I have a larder full of food, a garden that is on the way to being full of food and the last time…

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